Fashion forward / rewind

It seems The Gap hatched the idea of using bicycles to sell fashion long before this year's crop of bike-themed ads.



Of course, it's really the hip, young Hollywooders (Ashton Kutcher, Scarlett Johansson, Zooey Deschanel and Jay Hernandez) that are selling the fashion, but they sure make it look fun to ride a bike in normal clothes.
I'm not sure what year this commercial was made (possibly 2002, according to the YouTube comments), but this might be a good time for The Gap to dig it out of their archives and run it again. Reduce, reuse and recycle, especially in this economy.

Cover Models

Bicycles seem to pop up everywhere these days in all types of media. Copenhagenize is doing a great job keeping us updated on all of the international TV commercials featuring bikes. I was quite happy to see these three catalogs drop through our mail slot over the past few months. What caught my eye was that the bike props weren't being used to sell sports clothing or gear, just normal fashions and even handbags (Vera Bradley). Looks like even the catalog industry has been Copenhagenized!