Thursday, December 4, 2008

Fashion forward / rewind

It seems The Gap hatched the idea of using bicycles to sell fashion long before this year's crop of bike-themed ads.

Of course, it's really the hip, young Hollywooders (Ashton Kutcher, Scarlett Johansson, Zooey Deschanel and Jay Hernandez) that are selling the fashion, but they sure make it look fun to ride a bike in normal clothes.
I'm not sure what year this commercial was made (possibly 2002, according to the YouTube comments), but this might be a good time for The Gap to dig it out of their archives and run it again. Reduce, reuse and recycle, especially in this economy.

1 comment:

  1. cool!
    jay hernandez was cute in that silly movie crazy-beautiful.